Our New Identity

Our New Logo

Our new brand identity is a distillation of what we hold dear as a company. Transparency, integrity and an unquenchable drive for excellence in all we do. We are a people business. We believe that we thrive only when our team, our sponsors, our partners and our communities thrive.  Marieme Ba - CEO

Watch the video to understand our new identity

Our Colours

Deep Marine Blue

Sunburst Orange

Our primary colours communicate the complementary nature of our work.
Deep Marine Blue speaks to our bias for data, insights and knowledge.
Sunburst Orange articulates our human-centred approach, grounded in connection.

Our Fonts

Our fonts reinforce our values of transparency, trust and connection. Ubuntu is an uncluttered font, whose name implies "community" and a sense of belonging. Montserrat is a sophisticated yet understated font, giving a polished look & feel.